Our campaign on Epocu is over and we have reached our main goals. We would like to share our experiences, and we hope you find it useful!
Our first step was to look at the other campaigns and how they structured their page. We noted how they tried to visually distinguish themselves from the rest of the games. We observed many colorful pictures and in-game banners. To set us apart, we drew a black and white concept art styled banner.
Then we worked on the text, trying to explain the game in the best possible way, with as little text as possible. I think this might just be our preference, but we like it straight to the point.
Make your friends support it
As a new company we don’t have any fans, nor have anyone really heard of us or even follow us. Thus we decided to aim for a low number of supporters to make sure we reached the success mark. We first and foremost attempted to achieve this by telling our friends to support us. But even then we could see that the number didn’t really increase as much as we wanted.
After posting about our Epocu campaign on our Facebook pages, our friends would like our Facebook posts, but few people would actually follow the link and do the steps in order to show their support for the game. That is a weakness with Epocu that need some work. People don’t understand how to support the game. They asked why nothing was posted on Facebook right away. Still, we did see supporters ticking in. It didn’t take long to reach the 100% mark of 25 supporters!
What is important?
You have two indicators to know how the campaign is progressing. The most important one is called the social reach number, which indicates how many you potentially reach when the campaign is over. If someone chose to support our game with a tweet when the campaign is over, the social reach number increases with the number of followers that the tweet can reach.
The other indicator is the percentage of supporters you have, but that feels more like eye candy than anything else. Spooked achieved 200% of the supporters needed. While this looks good, the social reach number is still low compared to some other games on Epocu. The number of supporters required for the campaign to be successful seems unnecessary, apart from measuring your own success. You can pick a low number, and the potential for social reach is just as high.
Although, other Norwegian companies worked very hard to get the number of supporters they set for their projects. Maybe we would work harder to achieve the same if we set a higher number ourselves.
When the campaign ends
When your campaign ends and is successful, all your supporters will have their support pushed out on the media they were choosing. They are indeed able to write their own support message, but we experienced that most people didn’t do this. Instead they went for the one we wrote:
We regret not paying more attention to the default support text, because this is what the supporter’s friends will read. It should make people want to check out Spooked! We feel our text fails at doing that.
We started this as an experiment and an exercise for the company. We are a new company, and we are trying to pursue a visual branding to be proud of. The campaign helped us in that regard. We had to do a lot of design work, we had to work on text, and we had to front ourselves in public. This campaign made us many experiences riches. That is why we think it has been a success!
You can still show us support and help us reach more people by liking us on Facebook!
We would like to thank everyone who supported us either by following us on Facebook or through Epocu. Also, a big thank you to Epocu for opening doors that were closed before this campaign!